Heo Cao Bồi
“Heo Cao Bồi – Nutritious Snack” is a children’s snack line produced by Masan Jinju, a subsidiary of Masan Consumer. The product provides essential nutrients such as protein, fiber, and calcium, making it both tasty and appealing for kids while giving parents peace of mind about nutrition.
We were proudly in charge of developing the brand’s storytelling and visual identity for the brand's cartoons. Our team created the storyboards based on client's brief, line art, coloring, and full cartoon animations that brought the brand to life. The animated shorts, published on YouTube, have reached over 500,000 views, helping the brand connect with children through fun, memorable adventures while reinforcing its nutritious image.
Character Design
Based on client's brief, we craft each character with distinct personalities, costumes, and traits that make them instantly recognizable. Through expressive designs and vibrant key visuals, we bring their world to life in a way that excites and inspires children.
Process
From idea to final art, we move through four key steps: rough sketches to capture the story, refined character drafts, scene layout for flow and balance, and finally clean illustration with full color and lighting.
Samples
Our animated shorts have attracted over 500,000 views on YouTube, showcasing our ability to craft engaging stories and vibrant visuals that not only entertain children but also strengthen the brand’s identity as a fun and nutritious choice.
Storyboard: Heo Cao Bồi
